Why digital marketing is so important in 2020? Best strategies

These digital marketing strategies help to boost your skills;
The digital marketing world is a busy place full of brands battling to be heated over the babble of advertising and multimedia.

Digital marketing strategies helps brands to get noticed by the people who will use the internet and their online presence.

Having greater online visibility, achieved by these steps.

Once your brand has been seen, whether that search engine optimization or through paid advertising, users more likely to visit and revisit your website.

What is Digital Marketing?

Why digital marketing is so important in 2020? Best strategies

Digital marketing is the use of the internet to deliver advertising through digital channel;, mobile devices, social media, search engines, and any other digital channels to reach consumers.

Most Important Digital Marketing Strategies are :

Why digital marketing is so important in 2020? Best strategies

Now, Let’s discuss one by one of these important Digital Marketing Strategies is:

  • Search Engine Marketing ( SEM )
  • Search Engine Optimization ( SEO )
  • Social Media Marketing ( SMM )
  • Content Marketing
  • Email Marketing
  • Web Analytics
  • Conversion Rate Optimization
  • Sales Funnel
  • Affiliate Marketing

1. Search Engine Marketing ( SEM )

Why digital marketing is so important in 2020? Best strategies

SEM is the process of gaining traffic on websites by purchasing ads on search engines.

It helps to increase traffic in the initial phase when your site is new.

SEM Platforms

  • Bing Ads
  • Yahoo: Search Ads

2. Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is the process of getting traffic from the free organic, unpaid section, or natural search results on search engines.

Google looks at a variety of factors that decide the ranking of website SERPs.

Google finds out the content which is relevant for the reader’s query, and the content also provides some value to the reader.

When the content ranks high then it’s got a chance to get more attention.

SEO has become the most crucial factor in ranking the website, and some of them pay for rank their website.

Its includes three different types of SEO techniques :

  • Black Hat SEO
  • White Hat SEO
  • Grey Hat SEO

3. Social Media Marketing ( SMM )

Why digital marketing is so important in 2020? Best strategies

It is the process of gaining traffic or attention through social media sites and website to promote a product or service.

Popular Social Media Network :

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

4. Content Marketing

Content Marketing

It is a strategic marketing approach focused on creating and distributing valuable, relevant, consistent content; to attract and retain a clearly defined audience to drive profitable customer action.

This definition of content marketing is perfect, and it covers all aspects.

In other words that content marketing is a long term strategy that focuses on a good relationship with the reader.

It’s possible only when you will provide high-quality content that is very relevant consistently.

It creates clarity to the reader without confusing and from the same type of content.

Benefit for enterprises that use content marketing :

Increased Sales

Better customers who have more loyalty

Cost Saving

5. Email Marketing

Email Marketing

Email marketing helps to promote products and services and various types of content to a list of subscribers.

But a better email marketing definition is the use of email to develop a relationship with potential customers and clients; and each newsletter provides value to the recipients.

The most important thing that a good email service provider ensures that all your email campaigns do not end up in the spam folder.

Most popular email marketing service provider :

  • Sendinblue: It is a complete SMS and Email marketing software for business. This is the fastest-growing software in Europe.

  • MailChimp: It is one of the most popular email marketing service provider in the world because they offer a forever free email marketing plan.

6. Web Analytics

Web Analytics

Any online company needs to have ready availability to check the progress of ongoing activities.

At each stage, they check the goals are achieved at the end or not.
Analytics tools provide a report which helps to optimize your online projects.

It is the process of analyzing the behavior of visitors to a website.
Enable business to attract more visitors.

There are two categories of web analytics :

  • Off-Site – It’s include anything you can do to improve your SEO that it is not directly on your website.
  • On-Site – It’s include anything you do your own website to improve your google ranking.

7. Conversion Rate Optimization

Conversion Rate Optimization

Percentage of people going from one stage of the funnel to the next stage.

Most of the time business use CRO to increase more conversion ( leads, Chats, Calls )

Example :

  • Landing page conversion
  • Lead to customer conversion

CRO can drastically affect the performance of your funnel.
A/B testing is the key to CRO.

8. Sales Funnels

Sales Funnels

An ideal sequence of events someone has to take in order to become your customer.

It’s a system that adds or removes a barrier for someone to become a customer or repeat customer when it’s appropriate.

So, there are four sales funnel stages.

There are four sales funnel stages
  • Awareness – First thing is that people are aware of your business and how it works.
  • Interest – This shows that these leads have expressed an interest in your business, which you want to sell, and the customer gets not bored with your services.
  • DecisionYou would discuss things such as product fitment and price, which you prefer to the customer with these leads.
  • Action – You have done all things, then it’s time to execute all the things that all the customers are aware of your brand’s, and now they will buy from your business.

9.Affiliate Marketing

Affiliate Marketing

Affiliate Marketing is the process of paying commission to someone for promoting their products and services.

When the seller’s product or service is sold through your generated link, then they get a commission on the selling of their products.

You can easily make an affiliate marketing account on Amazon.

I hope this is helpful for you. Thank you

Author Profile

Amit Kumar
Amit Kumar
I am not what has happened to me, I am what I choose to become. I create my own sunshine. Learning something new is an adventure for me. I like to explore new things. Because failure or success doesn’t define me. My attempt does.
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